CREATIVE CONSULTANCY

Lola Shepard offers 15 years creative consultancy experience collaborating with clients to ensure the achievement of their business, marketing and promotional objectives.  Providing specialized creative direction in art gallery curation, executive editorship on art & fashion publication projects (digital & print), photo shoot production and short-term public relations & advertising management, Lola drives a project forward effectively and efficiently from inception through completion.

ART CURATOR



• Conceptualize gallery exhibition including artist(s) selection 
• Write all press releases & execute creative direction on promotional materials (postcards, posters)

• Design and oversee gallery installation

• Produce and organize opening reception including featured musical acts and artist talk
• Develop promotional and marketing campaigns through the use of online advertising, social   
   media and eblasts
• Compile pertinent images, articles and points of views for blogging or newsletter content

• Provide teams for installation and graphic design
• Prepare budget reports, databases, contracts and forms

 



EXECUTIVE EDITOR


• Spearhead and conceptualize direction of publication
• Formulate the logo, content, design and production
• Provide teams for art direction and editing
• Co-write and edit all editorial content
• Initiate marketing and promotional campaigns through the use of social media, advertising
   and eblasts.
• Oversee finance and budget of publishing project





​PHOTO SHOOT PRODUCER


• Conceptualize shoot direction including story boarding
• Hire creative teams: Photographers, hair and makeup artists, & stylists
• Model Casting
• Write editorial copy and credit information
• Manage budgets
• Provide personal styling expertise, if needed

 

PUBLIC RELATIONS MANAGEMENT


• 
Develop and implement a comprehensive program for media outreach 

• Write marketing & promotional materials and press releases

• Organize and produce events
 

 

ADVERTISING MANAGEMENT

 

• Develop an advertising program to fit your project

• Research contacts, products, and general information on prospective advertisers

• Write marketing & promotional material

• Manage customer account database, client contracts and invoicing

 

2010 - present

2010 - present

© 2012 by LOLA SHEPARD, ART GALLERIST & CURATOR